Zoopla app delivers strong results in the past six months, with a download every 15 seconds

Leading property website Zoopla has revealed that its app was downloaded every 15 seconds by a consumer in the last six months, boosting leads for agents and housebuilders. The app drove three for-sale leads and four and a half rental leads every minute, with an average of 244,000 sessions per day. 

The Zoopla app is now the most-reviewed property app in the UK, with 187,000 reviews and a 4.7 star rating. This equates to 4.5x the number of reviews of some other property apps in the Apple app store. 

On average 80% of downloads of the Zoopla app come from organic traffic, demonstrating the strength of the Zoopla brand with 94% brand recognition amongst consumers and Zoopla recently being crowned the UK’s biggest brand mover in February 2024 by YouGov, providing more consumer eyeballs for agents who list on Zoopla as a result. 

Enhancements have also been made to the app over recent months, including improving its speed and improvements to the gallery in individual listings meaning floor plans, map and street view are more easily discoverable. App users can also get push notifications when their house price changes - boosting the number of return users to the app and those tracking the value of any UK property.

Commenting on the news, Rich Hayes, Chief Operating Officer at Zoopla said: “It’s a testament to the strength of the Zoopla brand and our preference amongst consumers that our app is downloaded in the UK every 15 seconds. Our instantly recognisable ‘Zoopla purple’ will be more visible in the weeks to come thanks to our upcoming marketing campaign, which will be launching imminently across high-volume marketing channels TV, out-of-home and video on demand.”