Property price reductions at lowest level for four years
13th March 2014
- Only 27% of properties currently for sale have seen asking price lowered
- Wakefield has the highest proportion of asking price discounts at 42%
- Largest asking price reductions being made in Newcastle upon Tyne (8.9%)
- London has lowest proportion of price reductions at only 15% of properties for sale
The proportion of UK properties currently on the market for sale with a reduced asking price has fallen to its lowest level in four years according to property website Zoopla.co.uk.
Research from Zoopla shows that of all properties currently available for sale, only 27% have had their asking price reduced from its original level, down from 31% three months ago and significantly below the level in late 2011 when 40% of properties on the market were being discounted in order to attract a sale.
The size of the average price reduction has also fallen over the last three months with motivated sellers now offering average discounts of 6.25% off the original asking price (£20,782), down from 6.45% (£21,451) in November.
Wakefield tops of the list of places with the highest proportion of price-reduced properties on the market today, with 42% of homes for sale there having been discounted from their original level. Barnsley (38%) and Rotherham (37%) come in second and third on the list of places with the highest level of motivated sellers. The biggest discounts can be found in Newcastle upon Tyne, where the average asking price reduction currently stands at 8.9% (£19,425).
London comes top of the list of places with the lowest proportion of discounted properties on the market. Of all the homes currently for sale in the capital, only 15% have been seen their asking price reduced from its original level. Edinburgh (20%) has the second lowest proportion of discounted properties with Coventry in third place currently (24%).
Lawrence Hall of Zoopla.co.uk comments:: “The government’s Help to Buy scheme, increased availability of mortgages and confidence in the economy have all helped to invigorate the property market at the start of 2014. This has driven a rise in demand among buyers and helped reduce the pressure being felt by sellers to discount their properties – particularly in London, where competition for quality property remains fierce.
“While this is good news for sellers, buyers need to see more stock come onto the market over the coming months otherwise this recent trend of rising prices is likely to continue as spring takes hold and more buyers decide to search for property and create further competition.”
Top 5 Areas with Highest Proportion of Asking Price Reductions
| Rank | Area | % of Homes on Market Reduced | Avg. Price Reduction (%) | Avg. Price Reduction (£) |
|---|---|---|---|---|
| 1 | Wakefield | 41.5% | 7.1% | £14,747 |
| 2 | Barnsley | 38.1% | 7.8% | £10,981 |
| 3 | Rotherham | 37.2% | 7.3% | £10,814 |
| 4 | Wigan | 36.9% | 7.7% | £12,328 |
| 5 | Preston | 36.9% | 7.1% | £15,102 |
Source: Zoopla.co.uk (February 2014)
Top 5 Areas with Biggest Asking Price Reductions
| Rank | Area | Avg. Price Reduction (%) | Avg. Price Reduction (£) | % of Homes on Market Reduced |
|---|---|---|---|---|
| 1 | Newcastle upon Tyne | 8.9% | £19,425 | 30.4% |
| 2 | London | 8.3% | £88,987 | 14.8% |
| 3 | Bolton | 8.3% | £14,771 | 31.3% |
| 4 | Blackpool | 8.2% | £12,023 | 35.7% |
| 5 | Doncaster | 7.9% | £13,992 | 31.9% |
Source: Zoopla.co.uk (February 2014)
Top 5 Areas with Lowest Proportion of Asking Price Reductions
| Rank | Area | % of Homes on Market Reduced | Avg. Price Reduction (%) | Avg. Price Reduction (£) |
|---|---|---|---|---|
| 1 | London | 14.8% | 8.3% | £88,987 |
| 2 | Edinburgh | 19.7% | 6.7% | £19,264 |
| 3 | Coventry | 23.5% | 7.6% | £17,785 |
| 4 | York | 23.7% | 7.3% | £22,747 |
| 5 | Bournemouth | 23.8% | 6.4% | £24,865 |
Source: Zoopla.co.uk (February 2014)
Top 5 Areas with Smallest Asking Price Reductions
| Rank | Area | Avg. Price Reduction (%) | Avg. Price Reduction (£) | % of Homes on Market Reduced |
|---|---|---|---|---|
| 1 | Warrington | 6.0% | £13,402 | 28.3% |
| 2 | Peterborough | 6.0% | £13,030 | 27.3% |
| 3 | Plymouth | 6.0% | £12,710 | 30.2% |
| 4 | Southampton | 6.2% | £17,229 | 24.4% |
| 5 | Lincoln | 6.2% | £12,698 | 24.6% |
Source: Zoopla.co.uk (February 2014)
- Ends -
For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266