Strong return on investment for agents and housebuilders leads to milestone for Zoopla in customer numbers
9th December 2021
Strong return on investment for agents and housebuilders leads to milestone for Zoopla in customer numbers
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Vision unveiled at the start of the year has seen Zoopla’s customer numbers near 20,0000
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Following strategic enhancements, leads to agents via the Zoopla app are up 45%, while app sessions have increased 34% YOY
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At the same time, AdReach has delivered a 44% increase in leads to housebuilders compared to last year
After unveiling its Vision at the beginning of the year, Zoopla has revealed a milestone in customer numbers, alongside further insight on the return on investment it’s driving for agents and housebuilders.
App investment paying dividends
Zoopla has invested heavily in app improvements, and this is paying dividends with leads to agents via the app up 45% year on year, and valuation leads up 42%. There has also been a 34% increase of sessions on the app, driven by enhancements including a trigger email to website users to encourage them to download the app and a call to action on the home screen encouraging users to check their updated house price estimate.
Record customer numbers
Customer numbers have also reached a milestone, with Zoopla’s combined branch and new homes development figures now standing at 19,913, while Zoopla now has more rental listings than any other major UK portal.
This follows the launch of Zoopla’s landmark Vision at the beginning of 2021 which reaffirmed Zoopla’s commitment to maximising commercial opportunities for customers, as well as the launch of new innovations including My Home and In-Search ads, both of which strive to improve the quality of leads delivered to agents.
Enhanced consumer search experience
Zoopla has been working behind the scenes to improve the consumer search experience and deliver higher quality leads to agents as a result. Key new features to Zoopla’s map experience include property pins that display price, increase visibility of premium and featured properties, as well as a ‘tap and swipe’ carousel to browse listings. So far, these changes have resulted in a 225% increase in the number of saved properties across the site and a substantial increase in valuation leads.
There’s been a significant increase in view to lead conversion across available sales and rental listings, highlighting that Zoopla is surfacing listings to consumers that match their needs. This ‘appropriateness’ metric has increased by 110% for sales listings and 173% for rental listings in the year to date.
AdReach reaps rewards for housebuilders
Adreach, Zoopla’s market leading retargeting tool, has continued to deliver a tangible RoI for housebuilder customers. AdReach alone has boosted lead volumes to housebuilders by 44% compared to last year - and those leads are proven to be high quality, with 63% of consumers self-identifying as warm leads [that is, home finders who are looking to move in the next six months].
Next generation of Alto
Complementing Zoopla’s excellence as a portal, Alto - a core pillar of its software proposition - has also undergone an evolution. As well as an enhanced reporting system, improvements have been made to Alto’s email templating system, giving customers full control over the look and feel of their emails. Alto has also integrated with SmartSearch, the leading AML check provider, streamlining the process for agents, enabling them to meet legal requirements quickly and easily.
Andy Marshall, Zoopla’s Chief Commercial Officer, said: “It’s been a bumper year for the property market with the volume of market activity at its highest since 2007. It’s also been a year of strategic advancement for us at Zoopla, with the launch of our Vision paving the way for a new look and feel Zoopla that makes us more than just a portal, and instead an unequivocal end-to-end partner that strives to galvanise the market and grow the category for customers. We’ve made some great strides this year and, with plenty more innovation in the pipeline for 2022 and beyond, I’m looking forward to driving even more value for our customers and supporting them to reach their goals over the coming year.”
Sam Mitchell, CEO of Strike, said: “The way buyers and sellers move home has evolved dramatically in the last few years and the industry needs to reflect that. Tech innovation is essential and Strike is well positioned to provide convenient solutions for a tech-savvy audience. That's why we are thrilled to be partnering with Zoopla to continue to cater for the changing needs of the home moving audience. We have a complete focus on delivering exceptional service through tech solutions — and are delighted to collaborate with like-minded companies.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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