Traffic to leading portals surges in May
23rd June 2011
- Zoopla remains #2 site in UK, closing gap on Rightmove
The latest data from the leading independent website traffic monitoring firm, Nielsen, shows that the number of visitors to the top UK property portals surged in May as consumer interest in the overall market increased and more consumers turned to the top portals as their online destination of choice.
The figures reveal that Rightmove continues to lead the market with 3.45 million unique visitors in May, up 7.6% year-on-year. Zoopla had the second-largest audience in May with 1.96 million unique visitors, up an impressive 45.97% from one year ago and making strides toward closing the gap with Rightmove. Findaproperty came in third place with 1.7 million visitors and Primelocation fourth with just under 1 million visitors in May (down 23% on last year).
All of the top UK portals saw their audiences grow healthily in May over April as a result of continued marketing investment with Rightmove up 12% month-on-month, Zoopla up 44% from April and Findaproperty up 22%. Earlier this week Zoopla.co.uk announced an exclusive deal to power the property search on AOL UK, the latest addition to its partner list.
Alex Chesterman, Founder & CEO of Zoopla said:"These latest figures show the popularity of portals overall with consumers in the UK continues to grow and that Zoopla in particular is gaining traction as a household brand. Our latest research confirms that our brand awareness in the market in also now second only to Rightmove.”
Unique visitors to the UK's leading property portals: May 2011| Rank | Portal | Unique Visitors May 2011 | Change MoM (%) | Change YoY (%) |
|---|---|---|---|---|
| 1 | Rightmove | 3,459,000 | 12.09% | 7.59% |
| 2 | Zoopla.co.uk | 1,956,000 | 43.61% | 45.97% |
| 3 | Findaproperty | 1,704,000 | 22.24% | 4.03% |
| 4 | Primelocation | 975,000 | 35.23% | -23.23% |
Source: MediaTel/UKOM powered by Nielsen
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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