Zoopla and Crisis celebrate one year in partnership
29th September 2023
Leading property portal Zoopla and homelessness charity Crisis are celebrating a year of working together to strive towards making homelessness in Great Britain a thing of the past.
Throughout the past year, Zoopla has leveraged its unique data, brand recognition and leading industry position to support Crisis with changing the perceptions of homelessness. Together, they have also called for meaningful reform when it comes to housing benefits and the shortfall in affordable housing.
Highlights from the partnership over the last year include:
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Carrying out joint market analysis to shine a light on the availability of low-cost rented accommodation for people claiming housing benefit in England
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Supporting the Crisis at Christmas campaign across the Zoopla website and via marketing channels delivering 24 million impressions
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A coordinated volunteering and fundraising effort across Zoopla which resulted in 207 employee volunteer days and over £65,000 raised for Crisis by Zoopla employees.
Zoopla staff have also given dozens of hours of their time to support the Crisis retail warehouse to coordinate, prepare and price up donated stock for Crisis’ network of Shops from Crisis, in addition to volunteering at one of the Crisis at Christmas centres in December last year.
In terms of what’s next for the partnership, Zoopla is excited to continue to stand side by side with Crisis as they begin their 10-year strategy to end homelessness, working together wherever possible to influence key stakeholders to make the market fairer for people looking to access safe and affordable accommodation.
Charlie Bryant, CEO of Zoopla, said of the partnership: “It’s been a hugely successful year working with Crisis, one which our staff have embraced and proactively engaged with through fundraising and promoting the need to better understand the causes of homelessness. We haven't seen the increased investment in local housing allowance that we’d hoped for after the publication of our ‘Falling Short’ report, so we must continue to work together to highlight how chronic underinvestment in housing benefits prevents people from accessing affordable homes in the private-rented market. We are looking forward to making further progress with Crisis in tackling homelessness in 2024.”
Matt Downie, Chief Executive of Crisis, said: “Zoopla and Crisis share a conviction that we should – and, crucially, that we can – bring an end to homelessness. Our partnership shows how much can be achieved when charities and businesses come together with an aligned purpose.
“Their up-to-the minute understanding of the housing market, and access to unique data, has enriched our policy and campaigning by demonstrating the growing shortage of truly affordable homes in the private rented sector for the 1.9 million people who rely on housing benefit to pay their rent.
“We are also hugely grateful to the entire team at Zoopla for getting behind the partnership with so much energy and commitment, donating their valuable time as well as vital funds to support our work to help people across Great Britain rebuild their lives away from homelessness. We are excited to continue to work together to highlight the issues contributing to rising homelessness and the solutions required to reverse these trends.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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