Zoopla and Digital Property Group merger takes shape
3rd September 2012
Combined business preparing to deliver unrivalled offering for UK agents.
Following the merger between Zoopla and Digital Property Group just before the summer, the combined business is now in the final stages of consolidating all of its websites onto a single, world-class technology platform. The enlarged company, which will be called Zoopla Property Group, is expected to be operating as a single, fully integrated entity from the end of September.
Zoopla Property Group will have an unrivalled position in the UK online property market in terms of audience, brands, products, partnerships and proposition. The move to a single platform to power all the group’s brands - Zoopla.co.uk, Findaproperty.com and PrimeLocation.com – will deliver a significantly enhanced experience to its advertising members and the millions of house hunters who use the sites every month.
The integrated platform will offer great advantages for the group’s advertising members including more enquiries, more exposure, more features, more investment and more partnerships. In addition to its own websites, Zoopla Property Group now exclusively powers an impressive list of partner sites including The Times, The Telegraph, The Independent, The Sun, Evening Standard, Homes & Property, Homes.24, Globrix, This is, AOL, MSN and more.
The group recently announced its biggest ever marketing campaign and has plans to invest even more in its brands over the coming months to deliver even greater numbers of applicants, vendors and landlords to its member’s doors. With over 30 million visits to its websites in August together with the exposure on its exclusive partner sites, Zoopla Property Group is set to deliver a level of exposure that is unmatched in the UK.
Alex Chesterman, Founder and CEO of Zoopla Property Group said,, “The driving force behind our recent merger was the desire to create an online property marketing platform with an unrivalled audience, brands, products and partnerships and to deliver a market-leading proposition to our members and users across the UK. The new Zoopla Property Group platform, which will be launched in the next few weeks, is another significant step towards our goal of becoming the UK’s most useful online resource for property consumers and most effective online marketing partner for property advertisers.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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