Zoopla extends its national advertising campaign
9th January 2012
...and paints the capital purple with hundreds of branded taxis.
This week sees the launch of the biggest national advertising campaign to date from property website, Zoopla.co.uk. The campaign includes national TV and radio as well as hundreds of Zoopla-branded London taxis hitting the streets of the capital.
The multi-million pound campaign includes advertising on all the major commercial and digital TV channels, on numerous leading radio stations nationally and moving billboards across the capital in the form of branded London taxis. The campaign is designed to further increase Zoopla’s brand awareness in an effort to close the gap with its main rival Rightmove and to deliver even better results for its member agents and developers.
In line with Zoopla’s campaign theme around ‘smarter property search’, each of the Zoopla-branded cabs is unique, displaying property data for different areas of London including average asking prices, rents, property values and sold prices, designed to give Londoners the data they need to make better-informed property decisions.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “We remain committed to building Zoopla into a household brand and to providing consumers with the information and tools they need to help find their next home and make better-informed property decisions. We will continue to invest to ensure that we are delivering our member agents and developers the performance they expect and that we remain one of their most effective marketing partners.”
- Ends -
For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 06074771
VAT Registration number: 191 2231 33
Data Protection number: Z9972266