Zoopla launches ‘In Search’ ads, delivering flexibility to agents and housebuilders at an affordable cost
6th July 2021
Zoopla launches ‘In Search’ ads, delivering flexibility to agents and housebuilders at an affordable cost
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‘In Search’ ads show in line with listings and match the look and feel of a listing, resulting in higher user engagement and a less intrusive ad experience for consumers
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Since roll-out began a month ago, ’In Search’ ad campaigns have delivered a click through rate more than five times that of similar display products*
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The launch aligns with the pillar of Zoopla’s vision to deliver regular innovation and growth for its agent and housebuilder partners
Zoopla has launched ‘In Search’ ads, its latest innovation to support agents and housebuilders as they seek to capitalise on record demand from buyers.
‘In Search’ ads are hosted on Zoopla’s listings search page, its most visited page with over 120 million views per month. Ads are shown in line with listings, delivering a highly attentive audience for customers, while the product also benefits from improved targeting capabilities and an increased inventory, with five ad slots available per page.
Since roll-out began a month ago, ’In Search’ ad campaigns have delivered a click-through rate more than five times that of similar display products. Flexibility is at the core of ‘In Search’ ads and it can be used by customers to promote their brand or services of their choice such as conveyancing or mortgage solutions
Agents and housebuilders can also save on marketing agency spend and in-house design team time as the creatives assets are built and managed in-house by Zoopla. This ensures the ads match the look and feel of the Zoopla website and in turn, provides a less disruptive brand experience for consumers. ‘In Search’ ads also have a flat monthly cost, which decreases the more impressions are purchased.
Andy Marshall, Zoopla’s Chief Commercial Officer, said: “The pandemic and the search for space has led to a range of homeowners deciding to enter the market including many second and third steppers and downsizers. As we look to support agents and housebuilders to capitalise on this momentum, the launch of ‘In Search’ ads gives agents the opportunity to ensure they’re in prime position to capture the interest of these motivated homeowners.”
Mark Wayne, Director at Wayne and Silver Estate Agents said: "One of our key priorities as a business is to promote the Wayne and Silver brand to potential customers in the local area and sending consumers to our website is central to that. In-Search Ads is not only helping us achieve this goal but is also driving enquiries, all with a look and feel that’s in line with listings on the website.”
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* Click through rate based on Zoopla analysis of impressions and clicks since launch on 27th May 2021
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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