Zoopla launches new marketing campaign to give agents a fast start into 2023
20th December 2022
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Capitalising on the expected Boxing Day bounce, the campaign will launch on Christmas Day and reach the 26% of all UK homeowners who are thinking about moving in the next 2 years
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The campaign will run for nine weeks across high-impact channels including TV, VOD, digital and social channels, and will also be visible on the Zoopla homepage and app
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The campaign which is titled ‘Just ask Zoopla’ will continue to grow Zoopla as the go-to destination for home research - while also supporting agents with their aim to educate and nurture tomorrow’s sellers.
Zoopla will be unveiling a major new nine week marketing campaign on Christmas Day, which will aim to capitalise on the expected Boxing Day Bounce and the beginning of the year which is traditionally the strongest month for sales and vendor leads.
The current cost of living pressures and higher mortgage rates mean that some vendors may be reassessing their plans to move next year, but with the housing market still performing well above the five-year average - Zoopla’s campaign taps into the real-life changes that constantly create the need to move - be it kids, marriages, divorces, inheritances and everything in between.
Building on the success of its previous marketing, the campaign will resurrect its ‘Kids Party’ advert - alongside a new creative ‘Nana’s Cottage’ (which agents can exclusively preview here) that leans into the incredibly awkward situations that can centre around asking about house prices. Both adverts position Zoopla as the go-to destination for home research - while also supporting agents with their aim to educate and nurture tomorrow’s sellers.
The fully integrated campaign will appear across a breadth of media channels, including TV, YouTube, VOD (video on demand) and social - and will also include hyper-localised messaging. The adverts are voiced over by actress Diane Morgan (star of BBC Two comedy, Motherland), who has appeared in Zoopla’s six previous marketing campaigns and will air during primetime slots including The Travel Man Christmas special with Richard Ayoade on Channel 4 and the Christmas classic: Home Alone on ITV. The ad will also feature during key premier league games before the New Year.
Commenting on the launch, Rich Houston, Director of Consumer Marketing at Zoopla comments: “Homeowners remain the audience that will be moving most in 2023 and our newest marketing campaign will nudge this group to consider selling and visit Zoopla for all their home finding, moving and selling needs. User testing shows that our “Home research without the awkwardness” campaign messaging resonates strongly with consumers and we look forward to leveraging this interest to drive more leads for our agent and housebuilder customers in the new year and beyond.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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