Zoopla launches premium listings for estate agents and developers
29th February 2012
Zoopla.co.uk has today announced the launch of its latest marketing product, Premium Listings, designed to give its members enhanced exposure and visibility for selected property listings.
Premium Listings on Zoopla (see image below) will be highlighted in relevant search results and display a greater number of photos on results pages so that they stand out to users amongst other property listings.
Early results from trialling the product with various agents over the past month reveal that Premium Listings on Zoopla receive 70% more page views on average and generate more than twice as many enquiries than standard listings.
Zoopla members can purchase Premium Listing credits and easily manage which properties to apply these to via their Zoopla Pro account, where they can also monitor the performance of these.
Jon Notley, Commercial Director Zoopla.co.uk said: “We have developed this new marketing product directly in response to requests from our members. Traffic and enquiry levels on Zoopla.co.uk are at an all-time high and Premium Listings provide a notable further uplift and allow agents and developers to select which properties they most want to highlight on our website and attract even higher levels of response for.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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