Zoopla launches Product Pairs promotion to support agents with their business goals for 2023
14th February 2023
Zoopla has unveiled a new six-week ‘Product Pairs’ promotion with the aim of supporting agents to achieve their business goals for the coming year and highlighting its products thst can drive the most impact on key metrics like lead volumes.
Zoopla has three product pairs as part of the offer, with the majority of products also benefitting from a price discount if purchased as part of a pair.
For branches with a focus on increasing applicant leads, agents get 12% more leads on average with Premium Listings and by pairing this with Weekly Featured Property - they can bump them to the top of Zoopla’s search results pages, getting 125% more email leads in the process.
Agents with the aim of boosting their brand can use In-Search Ads to take a spot on Zoopla’s most-visited pages which average over 120m views a month. Ads appear in-line with listings, exactly where users are focusing their attention and if they’re eyeing up expansion, Area Sponsorship gives agents exposure in new outcodes, with each ad getting an average of 15,000 extra impressions.
Zoopla Valuation Tool (which is now offered for free to agents as part of their Zoopla subscription) brings instant valuation estimates to their own website and can be coupled with Audience Connect to retarget prospective vendors afterwards on sites like Facebook and Pinterest. This is the only pair that doesn’t benefit from a price discount due to ZVT now being offered free of charge to agents - and can be used to boost vendor, landlord and owners leads.
To coincide with the launch of the limited time offer - agents can also enter a Valentine’s Day themed competition to be with a chance of winning a luxurious Fortnum and Mason hamper. To find out more about the Zoopla’s product pairs and enter the competition, agents can visit Zoopla Advantage.
Commenting on the campaign launch, Nikki Cole, Director of National Sales at Zoopla comments: “Agents are often asking us which Zoopla products they should use to drive their key business goals and we know that in the current economic climate, every pound of spend counts. We’re excited to have created these bespoke bundles of complementary products that together will drive strong results that positively impact agent’s bottom line.”
Karen Allan, Founder of Karen Allan Properties comments: "I am confident to say that around 90% of my leads are generated by Zoopla products and services and I really see the benefit of pairing targeting tools like Audience Connect, which drives enquiries to my Zoopla-built website with the Zoopla Valuation Tool which sits on my website. This allows me to capture details of potential home buyers and sellers. I also use Alto – Zoopla’s Estate Agency Software, which allows me to automate a lot of the processes which normally take up a lot of an Agent’s day, allowing me to focus on delivering the first-class service my vendors and purchasers have come to expect from K Allan Properties."
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
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