Zoopla sees record traffic levels in first half of January
23rd January 2012
…signalling good signs for the UK property market.
Leading property search website Zoopla.co.uk is reporting the highest ever level of visits to its website along with record levels of usage of its mobile apps during the first half of January, as home-moving enquiries get off to a strong start in 2012.
The number of home-movers visiting Zoopla totalled a record 3 million in the second week of January alone with over 450,000 in a single day, marking a new daily record for the property website by some margin. And Zoopla is reporting a sharp increase in the number of users of its mobile apps, now representing nearly 15% of all its traffic volumes.
Zoopla recently announced the launch of the biggest national advertising campaign to date, including TV, radio, print and hundreds of Zoopla-branded taxis, which can now been seen on the streets of London.
Alex Chesterman, Founder & CEO of Zoopla.co.uk said: "Our current multi-million pound marketing campaign is designed to increase our brand awareness and deliver even stronger results for our agent members. We are delighted with the strong start to the year and are hopeful that the record search and enquiry levels on our website prove an early indicator of overall market interest and increased market activity in 2012.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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