Zoopla sets new records in August and remains #2 UK property site
16th September 2011
The latest data from independent website monitoring firm, Nielsen, shows that the number of visitors to Zoopla.co.uk grew faster than other leading UK portals in August and once again places Zoopla as the second most-visited property website in the UK.
Zoopla grew its unique audience by an impressive 10.6% in August, compared to 6.6% growth for Findaproperty and drop of 1.2% and 8.8% for Rightmove and Primelocation respectively. And Zoopla is reporting record levels of traffic, engagement and enquiries on its website with over 10 million visitors, 80 million page views and over 800,000 leads delivered in August.
This latest report from Nielsen placing Zoopla as the #2 UK property site coincides with Property Week magazine naming Zoopla founder and CEO, Alex Chesterman, as one of the 100 most important people in UK residential property in its inaugural Resi 100 List.
Alex Chesterman, Founder & CEO of Zoopla said: “Our continued growth is a result of our ongoing marketing investment and commitment to innovation. We are delighted to be setting new records at a traditionally quiet time for the housing market.”
Unique visitors to the UK's top 4 property portals: August 2011| Rank | Portal | Unique Users (August) | Unique Users (July) | Change MoM (%) |
|---|---|---|---|---|
| 1 | Rightmove | 3,337,000 | 3,379,000 | -1.2% |
| 2 | Zoopla.co.uk | 1,954,000 | 1,767,000 | 10.6% |
| 3 | Findaproperty | 1,752,000 | 1,643,000 | 6.6% |
| 4 | Primelocation | 881,000 | 966,000 | -8.8% |
Source: UKOM powered by Nielsen, August 2011
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
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