Zoopla to launch new marketing campaign to instill confidence in buyers and sellers looking to move in the next two years
15th December 2023
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Launching on Christmas Day, Zoopla’s latest campaign will support the +150% traffic surge expected on Zoopla.co.uk between Boxing Day and New Year’s Day
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The campaign will run for eight weeks across high-impact channels including TV, VOD, digital and social channels, and will also be visible on the Zoopla homepage and app
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It also marks the return of Zoopla’s ‘Nana’s Cottage’ TV advert, which will run alongside Kids Party - both performed strongly over the same period last year as a stand-out combination amongst the typical Christmas messaging seen on TV
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Agents in Birmingham, Manchester and Liverpool can also expect to see Zoopla’s iconic purple taking over taxis in these cities - while AI will also be used to create localised tailored messaging in 45 strategically chosen local authorities across the country
Zoopla will be unveiling a major new eight-week marketing campaign on Christmas Day, which will aim to capitalise on the busiest time of the year for the market.
To support its high-performing TV ads (Nana’s Cottage and Kids Party), Zoopla will also be using digital channels to show potential buyers and sellers how Zoopla can support them with their moving decisions and make the most of the buyers’ market in 2024.
This includes using AI-powered locally tailored messaging in 45 local authorities via Facebook and Instagram - and using YouTube to deliver additional market information to drive consumers directly to local listings pages on Zoopla. Agents in Birmingham, Manchester and Liverpool can also expect to see Zoopla’s iconic purple taking over taxis in these cities.
Programming highlights will include some of the most highly viewed programmes over the festive period including Christmas classics such as Home Alone, The Big Fat Quiz of Everything, Masked Singer and key Premier League fixtures over the new year period.
This is only the beginning of Zoopla’s increased marketing spend for 2024, with this first campaign of the year expected to help agents to get the most from Zoopla and much more to come in 2024.
Commenting on the launch, Nikki Cole, Director of National Sales for Zoopla said: “Without a doubt, it’s been a challenging year for the property market - with factors like inflation, the cost of living crisis and high mortgage rates all having an impact on agents’ bottom line. We’re confident that our new marketing campaign will support agents with a fast start into 2024, and get the nation thinking about and using Zoopla for their next move.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
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And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
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What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
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