Zoopla unveils landmark vision that resets strategy, puts agents in control and optimises commercial opportunities for customers
28th January 2021
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Vision reintroduces Zoopla to estate agents, leveraging heritage, value and scale to revolutionise the market
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Powered by data-led intelligence, the vision will inject industry leading insights to deliver flawless audience targeting and retargeting for agents
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Underpinned by an ecosystem of interconnected Zoopla products and services, the vision will support agents, homemovers and homeowners across the life cycle, and all with flexible pricing options
Zoopla has unveiled its transformative vision to agent customers. Fuelled by innovation, the vision will leverage growth opportunities for both the housing market and Zoopla’s agent partners over the months and years to come.
After 18 months of development, and millions of pounds of investment, the foundations of the vision are in place, ready to orientate around agent need and power their path to growth. Harnessing Zoopla’s influence as a leading consumer brand, as well as its heritage and scale, the vision will keep consumers engaged year after year, on and off-portal, across the lifecycle, ultimately galvanising the market.
The vision will:
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Provide unrivalled, data-led, market intelligence from across the Zoopla consumer base and wider property market, offering insight into homeowner and home mover behaviour. This will help to fine tune agent marketing spend, ensuring that it reaches the right audience at the right time, supporting each agent as they continue to be the expert in their area.
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Guarantee regular innovation that drives growth and propels agent businesses forward; examples to date include Zoopla’s new tech platform, AdReach pre consideration leads, Product API, Pinterest, PropertyFile, a leading partnership with Focal Agent, and new revenue opportunities via the modern method of auction.
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Maximise customer collaboration; agents will be invited to participate in the Product Research Panel, to refine the product pipeline and ensure Zoopla’s expertise is laser-focused on easing the most pressing pain points and maximising nascent opportunities.
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Deliver a seamlessly integrated ecosystem of products and software, designed to transform the world of estate agency, providing a one-stop-shop for agents, homeowners and home movers.
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Implant agent customers in the driving seat, with easy access to products and tools when they need them, for a bespoke Zoopla experience. Set up for success, agents will be supported by flexible pricing to suit business need and size, and will be able to manage their spend across the ecosystem, all supported by best in class customer support that realises each agent’s path to growth.
Innovation will continue at pace throughout 2021, setting a new benchmark for portal excellence, with the next round of launches coming in the second quarter. At the forefront will be a brand new homeowner experience, empowering homeowners the length and breadth of the country with everything they need to know about their home. Agents will also benefit from a game changing solution to vendor targeting and prequalification, resolving two ongoing pain points that will enable a rapid power-up for customers.
“Launching our new vision to our agent partners, prospective customers, and the broader market, is an industry-defining moment,” commented Charlie Bryant, CEO, Zoopla. “We want to take this opportunity to reintroduce ourselves and reset what Zoopla stands for, and what we seek to deliver for agents, homeowners, homemovers and beyond. More than a portal, we are an ecosystem, which unites the products, software and expertise from across the Zoopla business into one easily accessible interface.
“Agents are at the heart of everything we do, and our vision is designed to optimise the Zoopla experience, ultimately driving commercial success for our agent partners. We know that homeowners are moving house less often, but our vision will drive market momentum and stimulate more activity. We will exert our influence on the market nationally and locally and drive demand directly to our customers.”
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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.
About Zoopla
Hello. We're Zoopla. A property website and app.
We know you're not just looking for a place to live. You're looking for a home.
Yeah, we've got over a million properties for you to browse.
Tools that let you filter them in all kinds of clever ways.
And reliable house price estimates, so you can be sure you aren't paying over the odds.
But we know you're looking for more than that.
Because that first flat won't just be a 'great investment opportunity'.
It'll be the feeling of starting out on your own.
That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.
And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.
We know that searching for a home is about more than just checking its price, location and features (important as all those things are).
What really matters is how it makes you feel.
We know what a home is really worth.
So let us help you find yours.
Zoopla is part of Zoopla Limited which was founded in 2007.
Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
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